It happens in all industries: fashion, beauty, fitness products, starting a business, managing your finances, and the list goes on.
Not only that, they will test which headlines and which words get you to click Yes more often. It’s called A/B testing. They’ll show Headline A to a random group, and Headline B to another random group, and the winning headline gets displayed or emailed out to everyone else. Clever, eh?
It is so easy to waste money on false promises. I’ve been there, done that. Way too many times.
So don’t be a sucker and blindly follow whatever you see. A good salesperson does not equal substance.
My big lesson after all that money spent: At the end of the day, find people you truly admire and respect, those that are exactly where you want to be and feel you can trust.
And if you make a mistake, it’s not too late to shut it down immediately and tell them it doesn’t feel right. Hopefully they have an easy money-back guarantee too if you spent money (but it’s usually never easy, and darn near impossible to get your money back).
I still have to remind myself after hearing a slick sales pitch: Just because you feel you lack the knowledge or experience to get to where you want to be, does not mean paying someone else hawking the stuff will fulfill your dreams. Really, really, listen to your intuition and not your fears before pulling out your credit card.